What Makes a Good Website?

What Makes a Good Website?

Getting your business online and gaining a real presence in the place where your potential customers are searching for your services or products is one of the best things that you can do. Creating a website has become far easier but with well over one billion websites in the world and many of your competitors online too what are you doing to stand out? Ensuring that your website is good, memorable and engaging has never been more important. How Good is Your Website? There are many things that go towards making a website good and also help you to stand out. Some of this will depend on your product or service and who your target market is, however we’ve listed the main areas below to help you: A Strong and Clear Message What is the purpose of your site? Is it obvious to your visitors as soon as they arrive at your site? It’s crucial to have a simple and clear message that your visitors can understand. Communicating this on your home page will help you gain leads and sales and also help the search engines categorise your website for the right keywords and phrases ensuring that you are visible in the search results. Simple Navigation and Clean Website Layout Good website navigation and a clean website layout are also important features of a good website. People search the web so quickly now that they need to find what they are looking for immediately or they will get frustrated and leave. (You have 8 seconds to make a good impression and have your visitors be able to find what...
10 Easy Ways To Grow Your Business In An Hour

10 Easy Ways To Grow Your Business In An Hour

Imagine. If you committed focused time each day to work ON your business, where could you be in 3, 6 and 12 months time? I reckon you’d be streets ahead of your competition because most business owners won’t do this. Instead they get caught up in the busyness of the here and now and as a result make limited progress and get disappointed when their dreams don’t materialise. But they shouldn’t be surprised – to succeed you need to innovate AND implement ideas that grow your business, keep your customers interested and you ahead of the competition. Sure it takes time and effort but the rewards are worth it. Smart working practices hold the key to growing your business Perhaps you’re thinking, “but I have no time”. If so, you’re not alone. Lack of time is a common excuse and a cop out because it is possible to get more done in less time. You simply need to implement a few smart working practices. And one of them is a daily power hour where for one-hour a day you lock yourself away from all other distractions and work ON your business. And if you do this consistently, you’ll be amazed at how things change for you. Where could you be two weeks from today? So here’s a challenge. For the next two weeks, commit to that daily power hour. Simply block out 60-90 minutes and work on something that will grow your business. And to get you going, here are 10 activities to explore. Write a blog post, promote it and drive fresh traffic to your website. Craft a...

Website designer, developer or agency? What’s the difference?

Something that I think is hard to understand if you are new to the web. You hear people saying that you will need a website for your business and you want a web designer to do that for you. Well yes and no. A web designer is definitely needed in the process of things to get your website online. But a web designer is usually not proficient with coding. Meaning the function of your website won’t be as good as if you go to a website developer. Also when looking for a website designer how do you know if they are any good? Do they have a portfolio? Are they too expensive? You get what you pay for? Chances are if you are setting up a new business not involved with the web industry you haven’t given your website that much thought about what it needs to do for you. Let’s break some things down. Web Designer Here are a few check points or questions you need to ask: Is it his full time job? (If it’s a spare time hobby, he won’t be as good as someone that does it for a living) Does he have a good portfolio? Does he outsource the coding? How much is he charging? There is so much choice, which one is right? It’s a very hard process to choose the right person for the job, Web designers usually will lack in programming and will not have much of a clue when it comes to GOOD SEO, they may know a bit but not as much as an SEO expert that does it...
How much does a website cost?

How much does a website cost?

This is something that I get asked on a daily basis working in Loinim Media. How much a website costs is unfortunately a question that can’t be simply answered. Asking a few questions about the functionality that’s needed usually elicits a blank look followed by – “But roughly how much?” “On average?” If you’re asking these questions it probably means that you need to give more thought to what you want to achieve through your website before you actually go ahead and get one. We can, of course, help you to establish what you’ll need your website to do, but for now let’s run some numbers and discover the true cost of a website. Something Basic Starting out a new business with a tight budget as a start up means you have to be really strict with what you can afford. However, branching out onto the internet is something you need to be spending some time and money on. You can probably go directly to a website designer to set you up with something but for anything half decent on a CMS (Content Management System) you would be looking at around £400-£600. If you go to a fairly big agency for the same thing you would probably be looking at a website cost of £2000. (I built a basic site in an agency a couple of years ago and they billed out at about £3,500) So for a small business an agency is definitely out the window! Another thing that isn’t thought about when setting aside budgets is the cost of the website hosting. Though it’s not a huge outlay...
Setting up your own business

Setting up your own business

Are you thinking of setting up your own business? Here’s three questions that you might have when it comes to setting up in business for the first time. Do you have to register your business or be a Limited company? Do you need to be VAT registered? What if you have a business partner? Well there are a number of options that you can take and it really depends on you. Do you have to register your business or be a Limited company? If you are a small business and it’s just you in the early stages then I would recommend just setting yourself up as a sole trader. This means you just need to contact HMRC to let them know that you are going self employed (You can have self employment income while still having a full time job). Being a Limited company in my eyes doesn’t hold many benefits, though depending on the industry you are in some businesses will only work with Registered Limited companies. So you will need to do your research as being a limited company means that you have to pay a pricey accountant to do your books for you as a bookkeeper can’t file the end of year report without having it signed off by a fully qualified accountant. Do you need to be VAT registered? This is totally up to you, however, starting out early and being able to do business with smaller businesses not having to charge them VAT is a great benefit as it means you can be at least 20% cheaper than your competitor. With other VAT registered...
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